About Us

Alex Bourne is a Life and Mindset Coach, writer, blogger, humanist and work in progress from planet earth. He has 3 miniature humans (kids), a bearded manchild as a best friend and co conspirator, and a long suffering and highly tolerant partner. Alex shares a house with said partner, their 3 cats, the bearded manchild, and the ever fluctuating numbers of foster cats he insists on taking care of.

Alex writes and coaches because he is happiest and most fulfilled when he feels he is adding value to someones life. He started this company because he thinks he’s learned enough from his mistakes (as many and varied as they are) that he can help others avoid the same trip ups.

He also did it to avoid getting a “real” job. Those sound terrifyingly boring to him.